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The technological, economic and credibility crises that media organisations have been simultaneously grappling with during this period have coincided with the rise of new actors and platforms with a vast potential for global communication, such as Google and Facebook, and the empowerment of audiences ready and able to generate content on an unprecedented scale, especially via social networks.

While conventional newspapers have attempted to cope with the ongoing transformation of the news market by implementing tepid innovations, their bid to maintain control over the defining aspects of journalistic practice has been constantly checked by the entry of new platforms, the proliferation of new spaces for debate and audiences’ growing appetite for sharing selfgenerated content.